I am a creatress with a fierce entrepreneurial spirit. My creative process and ability to manifest vision with precision began to come into fruition when I left my corporate job in 2017, when I remembered that I can carve my own path. This was not the beginning of my journey, but where I began to discover the keys to unlocking the doors of my own dreams. Combining my intuition with my entrepreneurial spirit, I knew at the time that I had to step outside the box to find myself and my own expression. I had to get uncomfortable to authentically grow my own creative process and passions. I worked alongside my favorite artists, designers, creatives, and fellow female entrepreneurs. I learned first hand the power of collaboration, is what makes magic.
I am a great communicator and connector. It is through observing human connection and my own relationships that guides my understanding of how to build and execute successful products and experiences. I have enjoyed moving from a very strong background in digital products through a lens of user experience, into a physical realm of business and product development. My career journey over the last decade of my life has taught me to connect to people and how to really listen to their needs. Iallow empathy, human connection and communication to inform the design of amazing products and experiences.
Executing a creative vision, bringing a product or experience to life, is a thoughtful journey. One in which we are always learning, and improving upon. Iteration and adaptation is how we improve and work in cohesion to our only constant of change. Creating true value is in the quality and ability to continue something over time. To be sustainable is to have an understanding of our impacts on every level, and I am committed to only bringing something into the world that allows for true improvement of our lives, and of its equal benefit with the environment. Sustainability is a responsibility I take seriously as I seek to make a positive impact in the world through my creative expression.