I have worked with a handful of brands to conceptualize creative retail experiences and curation. I love producing pop-ups that drive brand awareness, sales, and create a memorable and unique shopping experience.
I produced, imported, and launched my own mobile retail popup, an electric “tuk-tuk” that we used as a Mooncloth shop for selling essential amenities and home goods. I formed strategic partnerships with local San Francisco businesses to create safe outdoor shopping experiences during the pandemic through the use of the mobile tuk-tuk.
Matildas Magnolias, A Mobile Flower Bar concept for events, partnerships, and building brand awareness
An interactive mini spa bar concept for Modern Love event at Villa Royale in Palm Springs
Modern Love Event - Palm Springs '19
Founded in 2011 as an e-commerce business, TheRealReal transitioned from clicks to bricks in 2017 with a flagship store in SoHo, New York. Since then, eleven more physical stores were added to its retail portfolio in New York, Los Angeles, Chicago, San Francisco, Washington DC, Dallas and Miami. I assisted with the launch of translating the digital product experience into physical store experience.
I created a scent scape concept for the the Nectar Dreamscape retail experience at The Rose Room in Venice Beach. The purpose was to promote physical and mental wellness, relaxation, and showcase the brand’s cozy memory foam mattresses.